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TIME: Almanac 1990
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1990 Time Magazine Compact Almanac, The (1991)(Time).iso
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time
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112789
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11278900.004
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1990-09-19
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BUSINESS, Page 77Business NotesLITIGATIONBlock That Antitrust Suit
This Sunday, when the camera zooms in for a closeup of the
National Football League action, look carefully at the helmets.
Chances are you will see the word Riddell emblazoned on the nose
guard. Riddell Inc. of Chicago has 60% of the N.F.L. helmet market
and a peculiar contract: if players use another brand of helmet,
they must cover the maker's name. Riddell won that provision in
return for supplying N.F.L. teams with free helmets, pads and
jerseys.
Illegal procedure, says the country's only other major helmet
producer, Athletic Helmet Inc. of Litchfield, Ill. A.H.I. has filed
suit in federal court alleging that Riddell conspired to monopolize
N.F.L. sales and deprive A.H.I.'s trademark of exposure on national
TV. "If your product is not seen in the N.F.L. market," says
Richard Compere, A.H.I.'s lawyer, "then it loses credibility."
Chicago sports columnist Bob Verdi argues against the suit.
Says he: "I think they ought to send it to the instant-replay
official to review it."